Start Date
- September 2027, Full Time, Day
What You Will Study
This course provides students with a foundation in the core business principles of the marketing sector.
Topics covered over the two-year course include
- Business Environments - how business and organisations operate, their economic factors, the legal and regulatory frameworks they must adhere to, as well as ethical frameworks.
- Principles of Marketing, Sales and Procurement - the processes, tools and legal frameworks that organisations use to drive strategy in promoting products and or services, negotiating and managing supplies and making decisions.
- Digital and Technological Impact - how e-commerce, analytics, social media and digital marketing are used and consistently changing to improve Marketing and Procurement functions within businesses and organisations.
- Communication and Project Skills - working with stakeholders, negotiation skills and managing large and complex problems in the workplace.
Other areas covered are:
- Legislation and regulation in marketing.
- Sustainability in business.
- Communication in business.
- Project management.
- Impact of technology on the business environment.
- Legislation, regulation and ethics in the business environment.
As with all T Level Industry, placement is a key feature of this course. You must complete a minimum of 315 hours of experience in a workplace environment in marketing during the two-year course. The team at City College Norwich will work with you to help find a suitable placement.
Why Choose City College Norwich?
Experience work and networking
Our students get real experiences of work and benefit from networking opportunities with local businesses
Progression opportunities
Our students go on to a wide range of employment and apprenticeship opportunities, and are very well prepared for university level courses
Expert teaching staff
Our teaching staff are industry professionals, with real experience of working within their specialist sector
Entry Requirements
- Five GCSEs at grade 4 or above, including English language and maths.
- GCSE business is preferred but not essential to getting on the course. If you have studied GCSE business, you will need to have achieved grade 4.
How You Will Be Assessed
Assessment will take place through a combination of externally set and marked exams, an employer-set project and end point synoptic assessment.
Year 1: Core Component = 50% of total grade and is made up of:
- Core Paper 1 = 30% of core (15% of total) - 2.5 hours
- Core Paper 2 = 30% of core (15% of total) - 2.5 hours
- Core Employer Set Project controlled assessment = 40% of core (20% of total) - 10 hours
Year 2: Year Occupational Specialism = 50% of total and is made up of:
- Occupational Specialism controlled assessment - 24.5 hours
Course Progression
You may go onto university to study marketing related courses. The skills you develop during this course mean you may also progress onto degree courses such as accountancy, law, business, human resources, event planning and business management. You may choose to move onto an apprenticeship or into a career in areas such as, digital marketing retail, customer service, banking, sales, administration and becoming an entrepreneur.
Where Your Course Can Take You
Successful completion of this course may allow you to progress onto a career in the business or marketing industries.
You may enter employment or start an Apprenticeship, for example higher-level Apprenticeships such as the Level 4 Marketing Executive, Level 4 Market Research Executive, or Level 4 Public Relations and Communications Assistant.
Fees
If you are a UK or home fee status student and aged 16 to 18 on 31st August before the start of your course, your tuition fees will be free. If you are aged 19 and over, please contact the Advice Shop for more information by email at information@ccn.ac.uk or by calling 01603 773773.
Please note that there will be additional costs associated with some course-related trips outside the Norwich area, estimated at approximately £30 or more per trip. Full details and information regarding these trips will be provided during the course.
Why Choose City College Norwich?
Experience work and networking
Our students get real experiences of work and benefit from networking opportunities with local businesses
Progression opportunities
Our students go on to a wide range of employment and apprenticeship opportunities, and are very well prepared for university level courses
Expert teaching staff
Our teaching staff are industry professionals, with real experience of working within their specialist sector
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