BA (Hons) Tourism Management
Our Tourism programme is always highly relevant to current industrial practice through regular staff industry up-dating, current ‘live’ case studies, visiting speakers from industry and a focus on leadership and enterprise. Our graduates are highly attractive to employers and quickly find appropriate, rewarding jobs. City College Norwich has an international reputation for excellence in this vocational area.
Methods of teaching and learning
Teaching will be through a mixture of workshops, lectures, tutorials and self-directed study, again with an emphasis on business practice.
Modules Level 4
Higher Learning Skills -This module is designed to enable participants to identify and develop skills for successful higher education study and transferable employability skills
Organisational Behaviour and Human Resource Management -This module first examines the principles underlying the managers’ role in a time of change.
Hospitality, Event &Tourism Business Environment -The aim of this module is for students to understand this complexity and the contribution made by the sector to the UK. Students will examine the industry’s main sectors and sub-sectors.
Principles of Tourism -This module aims to introduce students to the basic principles and practice of tourism management. Students will investigate how travel and tourism organisations operate & the role they play in industry and society.
Special Interest Tourism -The module purpose is to investigate the growth of the specialist tourism market and research specific special interest tourism providers.
Tourism Destination Management -The aim of this unit is to introduce students to the location of tourist destinations and principal geographic features as part of the knowledge required within the travel and tourism industry
Modules Level 5
Revenue & Yield Management for HET-This module will provided students with the opportunity to explore key operational and Economic characteristics of the sector. Key emphasis will be placed on the application of revenue and yield management techniques within the sector.
Marketing and Consumer Behaviour -The module aims to encourage students to think critically about marketing practice in a 21st century context.
Research Methods for HET- The module will develop an appreciation of qualitative and quantitative methodology, research methods and critical thinking skills.This will provide a foundation for research at level 6.
Leadership and Professional Development -The emphasis of the module is on contemporary theories of leadership and developing winning teams within organisations.
Visitor Attraction and Heritage management -The aim of this unit is to give students knowledge and understanding of heritage and visitor attraction management
Tourism Development and Planning -The aim of this unit is to increase students’ awareness of the need to plan and manage tourism at all levels, within a national, regional and local framework
Modules Level 6
Sustainable Development in HTE -This module is designed to enable students to explore sustainability through case study/ project work.
Strategic Management - The module explores key debates and issues in current strategic thinking and practice, supporting strategic problem identification, analysis and decision-making.
Contemporary Issues in Tourism -This module presents lectures and seminars on the cutting edge issues in the tourism literature today.
Dissertation/Project for HTE - By challenging students to manage their own learning, the dissertation makes a major contribution to the classification process.
Applicants should have a relevant New Diploma, GNVQ Advanced, A levels, NVQ Level 3, UCAS tariff of 120, completion of a course over two years at Level 3, or completion of an Access course. Plus GCSEs in Maths and English or other appropriate awards at grades A* - C. Mature students (21+) without formal qualifications may apply and may be asked to take a written test. All applicants may be required to undertake tests in literacy and application of number. Applicants whose first language is not English will be required to show an IELTscore of at least 6.0.
The course is open to anyone interested in, or currently working in the travel and tourism industry, whose career progression would be enhanced by undertaking study at this level. The course is designed to provide a programme of study that is specific to your industry/business, enhancing your personal development, employability and effectiveness. It will offer a flexible approach to study, built on partnership and the needs of current and future business practice. You will develop vocationally-orientated knowledge of travel and management, together with a range of transferable skills.
All modules have at least one major piece of course work and some seminar work.
Some modules also have timed exercises/ exams which are often ‘open book’.
Graduates progress to study at post graduate level in vocational areas, teaching or management training schemes.
Many students go on to work in the Service sector in operations where management and ‘people’ skills are highly valued. The programme is designed to enable students to enter the wider industry base including tourism, hospitality, events, retail and leisure sectors.