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Digital Marketer Apprenticeship

Digital Marketer Apprenticeship Level 3 Standard

  • 3

    Level
    Level 3

  • Duration
    Multiple - see below

  • Start Date
    Multiple - see below

  • Venue
    CCN-Main Campus

  • Course Code
    E0204

Start Dates

  • September 2022, Apprenticeship, 2 years
  • September 2023, Apprenticeship, 3 years

Summary

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

This course covers marketing theory, including: The core principles of marketing, understanding of customer segmentation, the customer lifecycle and customer relationship management as well as focus on digital skills including Social Media, Email Marketing, PPC and SEO plus much more. There is also a coding module where the apprentice well gain a greater understanding on using code in marketing as well as understanding how the web works

You will complete the Level 3 Digital Marketer Apprenticeship Standard.

  • This Apprenticeship will involve college attendance and off the job training.
  • You will also develop your knowledge, skills and behaviours.
  • You need to have an employer to support your Apprenticeship and be employed in a relevant job role.
  • The typical length of this Apprenticeship course is 18 months.
  • This course starts in April 2022 and September 2022.

Contact our Apprenticeship Team to find out when our next course start date is.

If you already have an employer for your Apprenticeship, or would like more information on how to find an Apprenticeship, please click Apply Now.

If you are an Employer who is looking to recruit an Apprentice or already have someone you would like to enrol onto the Apprenticeship course, please contact our Apprenticeship Team on 01603 773365 or email Apprenticeships@ccn.ac.uk to discuss next steps.

Why Our College?

Get paid to train

Apprenticeships provide fantastic career opportunities and allow you to get a qualification and earn money at the same time

Designed for opportunity

94% of apprentices stay in work after finishing an apprenticeship, and 47% have received a promotion

Hands on learning

We work closely with employers to deliver training both on and off the job. In most cases, you’ll come into college one day a week, as well as getting planned training and development with a mentor in the workplace

Entry Requirements

Individual employers will set the selection criteria, but this might include

  • Level 2 Maths & English functional Skills (or equivalent GCSE L4/C),
  • Level 2 apprenticeship or other relevant qualifications in creative and/or digital disciplines;
  • Relevant experience and/or an aptitude test with a focus on functional maths.
  • Proven passion for digital and social media.
  • In order to enrol onto an apprenticeship, you need to be employed in a relevant job role and undertake a range of tasks which would enable you to complete the qualification.

If a potential apprentice does not currently meet these requirements, they will need to attend additional Functional Skills English and Maths sessions. This could require an additional day at college.

Learning Outcomes

For the full Apprenticeship, learners will complete:

  • Level 3 Digital Marketer Apprenticeship Standard
  • Principles of Coding
  • Marketing Principles or Vendor Qualification
  • Digital Marketing Business Principle or Vendor Qualification
  • Level 2 Functional Skills in English
  • Level 2 Functional Skills in Maths

Assessment

Training and assessments are delivered in the workplace and in college. Apprentices will be required to attend college-based sessions as part of their training, whilst also completing off-the-job training in the workplace. You will also complete assessments and observations in the workplace.

You will need to complete Level 2 Maths and English before End Point Assessment.

At the end of the Apprenticeship you will complete an End Point Assessment which will comprise of:

  1. Employer reference
  2. Summative portfolio from real-life work projects
  3. Synoptic Project – typically 4 working days assessment in controlled environment
  4. Interview with independent assessor on 1-3 of above.

Progression

Upon successful completion of this Apprenticeship programme, apprentices can apply for registration with the Register of IT Technicians, as well as, access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Career Progression

Workplace progression or Higher Education.

Fees

September 2022, Apprenticeship, 2 years

Apprenticeship course fees are subject to the age of the apprentice, and the size of the company
 
For employer’s with less than 50 employees who do not pay the apprenticeship levy and who take on an apprentice who is aged between 16-18 at the start of their apprenticeship, there will be no direct cost and the full training costs will be covered by Government funding. If the apprentice is aged 19+ the government partially subsides the training costs and the employer will need to pay 5% of the costs. In the case of this course, the fee would be £550.
 
For an employer with more than 50 employees a 5% charge will be implemented regardless of the age of the apprentice which in this case would be £550.
 
A levy paying company will pay the full cost of the apprenticeship from their levy account which in this case would amount to £11,000.
 
Please note that course fees are to be paid by the employer and apprentices cannot be asked to make a financial contribution toward their training.
 
To discuss apprenticeship course fees in more detail or for more information on recruiting an apprentice, please contact 01603 773365 or apprenticeships@ccn.ac.uk.

September 2023, Apprenticeship, 3 years

Apprenticeship course fees are subject to the age of the apprentice, and the size of the company
 
For employer’s with less than 50 employees who do not pay the apprenticeship levy and who take on an apprentice who is aged between 16-18 at the start of their apprenticeship, there will be no direct cost and the full training costs will be covered by Government funding. If the apprentice is aged 19+ the government partially subsides the training costs and the employer will need to pay 5% of the costs. In the case of this course, the fee would be £550.
 
For an employer with more than 50 employees a 5% charge will be implemented regardless of the age of the apprentice which in this case would be £550.
 
A levy paying company will pay the full cost of the apprenticeship from their levy account which in this case would amount to £11,000.
 
Please note that course fees are to be paid by the employer and apprentices cannot be asked to make a financial contribution toward their training.
 
To discuss apprenticeship course fees in more detail or for more information on recruiting an apprentice, please contact 01603 773365 or apprenticeships@ccn.ac.uk.

Why Our College?

Get paid to train

Apprenticeships provide fantastic career opportunities and allow you to get a qualification and earn money at the same time

Designed for opportunity

94% of apprentices stay in work after finishing an apprenticeship, and 47% have received a promotion

Hands on learning

We work closely with employers to deliver training both on and off the job. In most cases, you’ll come into college one day a week, as well as getting planned training and development with a mentor in the workplace