Digital Marketer Apprenticeship Level 3 Standard

Entry Requirements

Individual employers will set the selection criteria, but this might include

• Level 2 Maths & English functional Skills (or equivalent GCSE L4/C),
• Level 2 apprenticeship or other relevant qualifications in creative and/or digital disciplines;
• Relevant experience and/or an aptitude test with a focus on functional maths.
• Proven passion for digital and social media.
• In order to enrol onto an apprenticeship, you need to be employed in a relevant job role and undertake a range of tasks which would enable you to complete the qualification.

If a potential apprentice does not currently meet these requirements, they will need to attend additional Functional Skills English and Maths sessions. This could require an additional day at college.

Learning Outcomes

For the full Apprenticeship, learners will complete:

• Level 3 Digital Marketer Apprenticeship Standard
• Principles of Coding
• Marketing Principles or Vendor Qualification
• Digital Marketing Business Principle or Vendor Qualification
• Level 2 Functional Skills in English
• Level 2 Functional Skills in Maths

Assessment

Training and assessments are delivered in the workplace and in college. Apprentices will be required to attend college-based sessions as part of their training, whilst also completing off-the-job training in the workplace. You will also complete assessments and observations in the workplace.

You will need to complete Level 2 Maths and English before End Point Assessment.

At the end of the Apprenticeship you will complete an End Point Assessment which will comprise of:

1. Employer reference
2. Summative portfolio from real-life work projects
3. Synoptic Project – typically 4 working days assessment in controlled environment
4. Interview with independent assessor on 1-3 of above.

Progression

Upon successful completion of this Apprenticeship programme, apprentices can apply for registration with the Register of IT Technicians, as well as, access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Career Progression

Workplace progression or Higher Education.

Fees

Apprenticeship course fees are subject to the age of the apprentice, and the size of the company
 
For employer’s with less than 50 employees who do not pay the apprenticeship levy and who take on an apprentice who is aged between 16-18 at the start of their apprenticeship, there will be no direct cost and the full training costs will be covered by Government funding. If the apprentice is aged 19+ the government partially subsides the training costs and the employer will need to pay 5% of the costs. In the case of this course, the fee would be £550.
 
For an employer with more than 50 employees a 5% charge will be implemented regardless of the age of the apprentice which in this case would be £550.
 
A levy paying company will pay the full cost of the apprenticeship from their levy account which in this case would amount to £11,000.
 
Please note that course fees are to be paid by the employer and apprentices cannot be asked to make a financial contribution toward their training.
 
To discuss apprenticeship course fees in more detail or for more information on recruiting an apprentice, please contact 01603 773365 or apprenticeships@ccn.ac.uk.